Financial Performance

​As of March 27, 2025, Tesla Inc. (TSLA) is trading at $275.66, reflecting a modest increase of 1.32% from the previous close. The stock’s intraday range spans from a low of $265.01 to a high of $291.71, indicating ongoing volatility. The opening price was $272.42, with a substantial intraday volume of approximately 116.9 million shares. 

Over the past 52 weeks, TSLA has fluctuated between $138.80 and $488.54, underscoring its dynamic market performance. Recent developments, including the implementation of a 25% tariff on imported passenger vehicles, have influenced Tesla’s stock activity. 

Despite these challenges, Tesla’s U.S.-based production has provided a strategic advantage, mitigating some tariff impacts and contributing to its current market position. ​

Q4 2024 Earnings

In the fourth quarter of 2024, Tesla reported net income of $2.32 billion, or $0.66 per share, on revenue of $25.71 billion. Adjusted earnings per share (EPS) stood at $0.73, missing analyst expectations by 5 cents. These figures highlight the company’s challenges in meeting market forecasts.

Market Challenges

​In 2025, Tesla faces a complex landscape marked by evolving market dynamics and regulatory challenges. The company’s ability to navigate these hurdles is crucial for maintaining its competitive edge in the electric vehicle industry.​

Impact of Auto Tariffs

Recent policies, including a 25% tariff on imported passenger vehicles, have reshaped the automotive landscape. While competitors like Ford and GM face significant cost increases, Tesla’s U.S.-based production offers a strategic advantage, potentially enhancing its domestic market position.

Investor Sentiment

Investor opinions on Tesla’s future are divided. Cathie Wood of Ark Invest maintains a bullish stance, projecting TSLA to reach $2,600. Conversely, Ross Gerber of Gerber Kawasaki Wealth & Investment Management expresses skepticism, citing concerns over vehicle sales and company valuation.

Future Outlook

​Tesla’s strategic initiatives for 2025 underscore its dedication to innovation and market leadership in the electric vehicle (EV) sector.​

Production and Deliveries

In 2025, Tesla aims to increase vehicle deliveries by approximately 500,000 units, targeting a total of 2.2 to 2.4 million vehicles. This growth is driven by several key factors:​

• Introduction of New Models: Tesla plans to launch two new, more affordable models in the first half of 2025. These vehicles, expected to be priced between $30,000 and $35,000, will be based on an evolved version of the current Model 3/Y platform, allowing production on existing lines and facilitating a smoother ramp-up.
  
• Cybertruck Production Ramp-Up: After initiating production in 2024, Cybertruck is projected to contribute significantly in 2025, with an estimated production capacity of 125,000 units. ​
  
• Model Y Refresh: An updated version of the Model Y, Tesla’s best-selling vehicle, is slated for early 2025. This refresh aims to rejuvenate consumer interest and sustain strong sales figures. ​
  
• Gigafactory Expansion: Tesla has applied for permits to double the size of its Austin Gigafactory. This expansion is intended to accommodate the production of the new models and the Cybertruck, thereby enhancing overall manufacturing capacity.
  

Analyst Forecasts

Analyst projections for Tesla’s stock in 2025 reflect a spectrum of perspectives:​

• Optimistic Outlooks: Some analysts maintain a bullish stance, with CFRA, for instance, upholding a Buy rating and setting a price target of $385. This optimism is based on Tesla’s strategic initiatives and anticipated growth. ​Barron’s
  
• Skeptical Views: Conversely, certain hedge funds have increased short positions against Tesla, indicating skepticism about its current market valuation and future performance.

Conclusion

Tesla’s trajectory in 2025 presents a complex picture. While the company benefits from strategic advantages amid industry challenges, it also faces hurdles in meeting financial expectations and navigating market volatility. Investors should weigh these factors carefully, considering both the potential for growth and the inherent risks associated with Tesla’s stock.

Frequently Asked Questions

How have recent tariffs affected Tesla’s market position?

​Investor opinions on Tesla’s stock in 2025 are notably divided. Cathie Wood’s ARK Investment Management projects a substantial rise, estimating a share price of $2,600 by 2029, driven primarily by anticipated revenues from Tesla’s autonomous robotaxi service. 

Conversely, some investors express concerns over Tesla’s valuation and sales performance. Hedge funds have increased short positions against Tesla, indicating skepticism about its current market valuation. 

Additionally, CEO Elon Musk’s controversial actions have reportedly affected consumer behavior, potentially impacting sales and brand perception. This dichotomy underscores the uncertainty surrounding Tesla’s future performance.​

What are the differing investor perspectives on Tesla’s future?

Investor opinions on Tesla’s stock in 2025 are notably divided. Cathie Wood’s ARK Investment Management projects a substantial rise, forecasting a price of $2,600 per share by 2029, largely attributing this to the anticipated launch of Tesla’s robotaxi service. 

Conversely, some analysts express concerns over Tesla’s sales performance and valuation. For instance, Dan Ives from Wedbush Securities has adjusted delivery expectations downward, citing factors like brand perception issues and the impact of CEO Elon Musk’s activities, including his involvement with Dogecoin, which has reportedly affected consumer behavior and sales, particularly in Europe. ​

What are analysts’ forecasts for Tesla’s stock price in 2025?

​Analyst projections for Tesla’s stock in 2025 exhibit a wide range, reflecting differing perspectives on the company’s future performance. Craig Irwin of Roth Capital sets a conservative target at $85, citing concerns over increased competition and potential market share erosion. 

Conversely, Adam Jonas from Morgan Stanley offers a bullish forecast of $400, highlighting the potential of Tesla’s Dojo supercomputer to enhance Full Self-Driving capabilities and generate substantial cost savings. Additionally, Cathie Wood of Ark Invest envisions a longer-term surge, predicting a price of $1,400 or more by 2027, driven by innovations like Dojo. ​

Overview of the Compact SUV Market

Your search for a versatile vehicle likely leads you to the compact SUV segment, where practicality meets comfort. This category has become a preferred choice for many families and individuals alike, thanks to its balanced blend of space, efficiency, and technology. As consumers increasingly seek vehicles that cater to both urban and outdoor lifestyles, compact SUVs continue to gain traction in the automotive market.

Popularity and Trends

Beside its growing popularity, the compact SUV segment reflects a shift in consumer preferences towards more spacious yet manageable vehicles. Factors such as rising fuel prices and the demand for advanced safety features have propelled these models into the spotlight. With innovative technology and improved fuel efficiency, compact SUVs are appealing to a wider audience than ever before.

Key Competitors

The compact SUV market is competitive, featuring several notable models that vie for consumer attention. Models like the Nissan Rogue, Ford Escape, and Subaru Forester present viable alternatives to the Toyota RAV4 and Honda CR-V, each with unique strengths and specifications to consider. You might find that your specific needs guide you toward one of these contenders.

Even within this competitive landscape, the Toyota RAV4 and Honda CR-V consistently rank among the top choices due to their reliability, resale value, and sought-after features. However, brands like Mazda and Hyundai also offer compelling options, showcasing stylish designs and advanced technology that attract buyers looking for something distinct. As you navigate the market, understanding the nuances of these competitors will empower you to make an informed decision that aligns with your preferences and lifestyle.

Toyota RAV4: Features and Performance

Any compact SUV enthusiast can appreciate the Toyota RAV4’s impressive blend of features and performance. This vehicle stands out with its robust design, spacious interior, and an array of advanced safety and technology options tailored to modern driving needs. Whether you are commuting or commenceing on an adventure, the RAV4 promises a reliable and enjoyable driving experience.

Engine Options and Fuel Efficiency

About the engine options available, you will find the RAV4 offers a powerful 2.5-liter four-cylinder engine that delivers 203 horsepower. This economical engine also achieves an impressive fuel efficiency of up to 30 mpg in the city and 35 mpg on the highway, making it both powerful and efficient for your daily drives.

Interior Comfort and Technology

Engine performance is only part of the story. You can expect the RAV4 to provide a comfortable and high-tech interior that elevates your driving experience. The spacious cabin offers ample legroom and a user-friendly infotainment system equipped with a touchscreen, smartphone integration, and available navigation, ensuring that you stay connected and entertained.

Hence, the RAV4 is designed with your comfort in mind, featuring options like heated seats and dual-zone climate control. The abundance of cargo space means you can easily accommodate all your belongings, while advanced tech features such as Toyota Safety Sense enhance your confidence on the road, keeping you safer and more connected than ever before.

Honda CR-V: Features and Performance

Unlike the Toyota RAV4, the Honda CR-V boasts a remarkable balance of performance and versatility, making it a popular choice among compact SUV buyers. Its spacious interior, advanced safety features, and impressive cargo capacity cater to your family’s needs. For a deeper examine the specifications, check out this Honda CR-V Vs. Toyota RAV4: Compact SUV Comparison.

Engine Options and Fuel Efficiency

For those seeking efficiency, the Honda CR-V offers a range of engine options that deliver a perfect blend of power and fuel savings, with hybrid variants available for even greater economy.

Interior Comfort and Technology

An appealing feature of the Honda CR-V is its roomy interior, equipped with thoughtful technology that enhances your driving experience, including a user-friendly infotainment system and ample passenger space.

Considering the competitive landscape of compact SUVs, the Honda CR-V excels in interior comfort and technology. You’ll find high-quality materials and ergonomically designed seats that ensure you and your passengers enjoy long drives. The infotainment system is intuitive, providing seamless smartphone integration and access to navigation, music, and more. Additionally, the overall layout maximizes space, allowing you to easily adjust settings and access storage compartments with convenience.

Safety Ratings and Reliability

Many drivers prioritize safety and reliability when choosing between the Toyota RAV4 and Honda CR-V. Both vehicles have consistently received high ratings from authoritative sources such as the National Highway Traffic Safety Administration (NHTSA) and the Insurance Institute for Highway Safety (IIHS). With their strong safety records and reputations for reliability, you can feel confident in either choice.

Safety Features Comparison

Reliability Ratings

Above all, reliability is a key factor when making your decision. Both the Toyota RAV4 and Honda CR-V have a track record of dependable performance, making them ideal choices for those who value longevity in a vehicle.

Safety ratings reflect the vehicle’s ability to protect you and your passengers during an accident, while reliability ratings indicate how well your car will hold up over time. The RAV4 is renowned for its longevity and low maintenance costs, often ranking at the top in reliability surveys. The CR-V, on the other hand, also boasts impressive ratings, ensuring that you can enjoy peace of mind with either option. Investing in a vehicle with a solid reliability reputation means fewer unexpected repairs, allowing you to focus on the road ahead.

Pricing and Value

After evaluating the market, you’ll find that both the Toyota RAV4 and Honda CR-V come with competitive pricing structures. To get a comprehensive look at their overall value, check out the Honda CR-V vs. Toyota RAV4 vs. Kia Sportage – Edmunds. Each model offers different features and trim levels that cater to various preferences and budgets, so you’ll want to assess what fits your needs best.

MSRP and Available Trims

Above the baseline models, the Toyota RAV4 and Honda CR-V provide a range of trims, each packed with distinct features. The RAV4 starts with a competitive MSRP but scales up to higher trims that include options for premium features. Similarly, the CR-V offers various trims that enhance comfort and tech capabilities, allowing you to choose exactly what you desire in your compact SUV.

Long-term Cost of Ownership

Available data suggests that long-term ownership costs play a significant role in your decision-making. Both the RAV4 and CR-V exhibit strong resale values, making them financially sound options over the years.

Long-term ownership costs encompass variables like depreciation, maintenance, and fuel efficiency. The Toyota RAV4 tends to hold its value well, which may provide you with a better resale option in the future. The Honda CR-V, with its reputation for reliability, also offers low maintenance costs, and great fuel efficiency, making it an excellent option for buyers who value budget-conscious ownership over time.

Customer Reviews and Expert Opinions

Once again, customer feedback plays a pivotal role in determining which compact SUV suits you best. Many drivers praise the Toyota RAV4 for its reliability and spacious interior, while others love the Honda CR-V for its fuel efficiency and smooth handling. For a more in-depth comparison, check out the article on 2024 Toyota RAV4 vs. 2025 Honda CR-V: Head to Head.

User Experiences

Between the two popular SUVs, owners often highlight the RAV4’s off-road capabilities and the CR-V’s versatile cargo space. Both vehicles receive high marks for comfort, but user experiences can vary based on individual preferences, such as technology features and overall design.

Industry Expert Reviews

An array of automotive experts have weighed in on the RAV4 and CR-V, frequently recommending both for different reasons. The RAV4 is celebrated for its robust performance and safety ratings, while the CR-V is often noted for its exceptional interior space and user-friendly infotainment system.

Understanding expert opinions can greatly assist you in making a well-informed choice. Automotive reviews typically analyze factors such as engine performance, fuel efficiency, safety ratings, and technology features. Experts often conclude that while both vehicles excel in distinct areas, your decision should align with your lifestyle and priorities, be it adventure, family trips, or commuting needs.

Conclusion

With these considerations, it’s clear that both the Toyota RAV4 and Honda CR-V offer exceptional value in the compact SUV market. Your choice will depend on your personal preferences regarding design, comfort, technology, and driving experience. Evaluate your specific needs, such as space for passengers, fuel efficiency, and features that matter most to you. Ultimately, you’ll be well-served by either vehicle, ensuring a reliable and enjoyable driving experience for years to come.

FAQs

What are the key differences in performance between the Toyota RAV4 and Honda CR-V?

The Toyota RAV4 offers a more robust engine lineup, including a fuel-efficient hybrid option, which provides a balance of power and economy. Its sportier suspension tuning gives it a more dynamic driving experience. On the other hand, the Honda CR-V is known for its smooth ride quality and comfortable handling. The CR-V’s turbocharged engine tends to deliver a peppier acceleration, especially in city driving. Both vehicles have all-wheel-drive options and are reliable on various terrains, but the RAV4 leans more towards adventure-ready performance, while the CR-V excels in everyday comfort.

How do the interior features and technologies compare in the RAV4 and CR-V?

The Toyota RAV4 features a modern interior with high-quality materials and an intuitive infotainment system, including a standard 7-inch touchscreen on lower trims and an available 9-inch screen on higher trims. The RAV4 also includes advanced safety features like Toyota Safety Sense. In contrast, the Honda CR-V boasts a slightly more spacious cabin with an emphasis on passenger comfort. Its cargo space is also notably larger, making it more practical for families. The CR-V comes with a standard 7-inch touchscreen display as well, providing easy access to Apple CarPlay and Android Auto for seamless smartphone integration. Overall, both models offer impressive technology packages but cater to different preferences in style and space.

Which vehicle offers better fuel efficiency, the RAV4 or the CR-V?

When considering fuel efficiency, the Honda CR-V has a slight edge over the Toyota RAV4 with its turbocharged engine, achieving higher miles per gallon (MPG) ratings for both city and highway driving. The base engine in the CR-V typically offers around 28 MPG in the city and 34 MPG on the highway, while the RAV4, while competitive, usually achieves close to 27 MPG in the city and 35 MPG on the highway. However, if you opt for the hybrid version of the RAV4, the fuel efficiency increases significantly, providing over 40 MPG combined in many cases. Thus, if fuel conservation is a priority, both models offer compelling options depending on whether you prefer a gasoline engine or are interested in hybrid technology.

But fear not, because I have a solution. It’s time to clamp down on roadside rubbish once and for all. We need to make littering as socially unacceptable as drunk driving or smoking in a non-smoking area. And here’s how we can do it.

First and foremost, we need to increase the fines for littering. Right now, the punishment for tossing your trash out of your car window is a slap on the wrist – a mere inconvenience for most people. But if we start hitting them where it really hurts – their wallets – maybe they’ll start to think twice before dumping their garbage on the side of the road.

Next, we need to ramp up enforcement. If the fines aren’t enough of a deterrent, maybe the fear of getting caught in the act will be. We need more police officers patrolling our highways and byways, ready to catch litterbugs red-handed and issue them hefty fines on the spot.

But we can’t just rely on law enforcement to solve this problem. We, as responsible citizens, need to do our part as well. If you see someone littering, don’t just shake your head and drive on by. Confront them. Shame them. Make them pick up their trash and dispose of it properly. It’s time to hold each other accountable for our actions.

And finally, we need to educate the public on the importance of keeping our roadsides clean. Maybe if people understood the environmental impact of their careless actions, they would think twice before tossing that fast-food bag out of their window. We need to instill a sense of pride in our communities and our countryside, and that starts with keeping them clean.

So there you have it, folks. It’s time to clamp down on roadside rubbish once and for all. Let’s make littering a thing of the past and keep our roadsides clean for generations to come. It won’t be easy, but it’s a challenge worth tackling. And together, we can make a difference.

Now, I know what you’re thinking. How on earth is it possible to capture the adrenaline-fueled excitement of touring car racing in short, bite-sized videos? Well, that’s where the magic of TikTok comes in. With its live streaming capabilities and endless scroll of content, fans will be able to tune in from anywhere in the world and catch all the action as it happens.

Of course, there will be challenges to overcome. Can the TikTok algorithm keep up with the fast-paced nature of touring car racing? Will the commentators be able to provide insightful analysis in a 60-second time frame? And how will the drivers feel about their every move being scrutinized by a bunch of teenagers scrolling through their phones?

But hey, this is the world we live in now. Technology is advancing at a rapid pace and the entertainment industry is constantly looking for new ways to engage with audiences. And if that means streaming the BTCC on TikTok, then so be it.

So buckle up, folks. The 2024 BTCC season is set to be a wild ride, and you won’t want to miss a single moment of the action. Whether you’re a die-hard fan of touring car racing or just curious to see how TikTok handles the challenge, one thing’s for sure – it’s going to be a spectacle like no other.

For starters, let’s talk about the cover. It features a stunning image of a sleek new sports car tearing up the tarmac, with flames shooting out of the exhaust pipes. It’s the kind of image that gets your heart racing and makes you want to jump behind the wheel immediately. But that’s just the beginning.

Inside the pages of this magazine, you’ll find in-depth reviews of the latest models from all the major manufacturers. From supercars to family SUVs, every type of vehicle is covered in meticulous detail. And if you’re in the market for a new car, these reviews are essential reading.

But it’s not all serious stuff. There are also plenty of entertaining features to keep you amused. One particularly hilarious article chronicles the misadventures of a journalist attempting to navigate a notoriously difficult off-road course in a tiny city car. Let’s just say that hilarity ensues.

And let’s not forget about the expert advice on offer. Whether you’re looking for tips on how to maintain your car or advice on the best driving routes for a road trip, this magazine has got you covered.

So, if you’re a petrolhead looking for your next fix of automotive excitement, look no further than the latest issue of a certain motoring publication. Trust me, you won’t be disappointed.

These start-ups have been plagued with issues from the get-go. Whether it’s a lack of funding, poor planning, or just sheer incompetence, it seems like they can’t catch a break. And let’s not even mention the dismal sales figures. It’s no wonder they’re struggling to stay afloat.

But despite their best efforts, these British EV start-ups just can’t seem to get it right. And it’s not like they’re lacking in talent either. They have some of the brightest minds in the industry working for them. But even with all that brainpower, they still can’t manage to produce a successful electric vehicle.

So what’s the solution? Well, some are calling for increased government support for these struggling start-ups. But really, is that the answer? Do we really want to throw good money after bad? I say let them fail. It’s survival of the fittest, after all. And if they can’t cut it in the cutthroat world of electric vehicles, then maybe they don’t deserve to succeed.

In the end, it’s clear that British EV start-ups have a long way to go before they can compete with the big players in the industry. But until then, we can sit back and watch as they crash and burn, hopefully learning a thing or two along the way. Who knows, maybe one day they’ll surprise us all and actually produce a successful electric vehicle. But until then, I wouldn’t hold my breath.

But let’s take a step back and see what all the fuss is about. According to the consumer watchdogs, unlicensed car dealerships are running amok, selling dodgy cars to unsuspecting buyers. They claim that without proper regulations in place, these dealerships can get away with all sorts of shenanigans, like selling unsafe or faulty vehicles, or misleading customers about the true condition of a car.

Now, I’m all for consumer protection. I mean, nobody wants to get ripped off when they’re buying a car. But do we really need to put more red tape on our already overregulated industry? I’m no fan of bureaucracy, let me tell you.

But here’s the thing – licensing car dealerships could actually be a good thing in the long run. It could help weed out the bad apples and ensure that only reputable dealerships are allowed to operate. It could also give consumers peace of mind, knowing that they’re dealing with a legitimate business that follows the rules.

On the other hand, some might argue that licensing car dealerships could drive up costs, making it harder for smaller dealerships to compete. And we all know that competition is what drives innovation and keeps prices down. So, it’s a bit of a conundrum, really.

At the end of the day, I suppose it all comes down to finding the right balance. We need to protect consumers without stifling the industry. So, will licensing car dealerships be the silver bullet solution? Only time will tell. But one thing’s for sure – watchdogs will be watchdogs, and they’ll keep barking until they get what they want. And as for us car enthusiasts, we’ll just have to buckle up and see where this ride takes us.

First of all, let’s talk about the reliability of these cameras. Technology is great, don’t get me wrong, but it’s not foolproof. Cameras can malfunction, be tampered with, or even be hacked by skilled individuals. And let’s not forget about how easily they can be manipulated or misinterpreted. Human judgment and discernment are still necessary when it comes to enforcing the law.

And what about the human element? Police officers are not just enforcers of the law; they are also peacekeepers, mediators, and protectors. They use their training and experience to assess situations and respond appropriately. Cameras lack the ability to exercise discretion, empathy, and intuition, which are crucial in dealing with complex and unpredictable scenarios.

Furthermore, outsourcing police work to cameras would only serve to further dehumanize law enforcement, distancing officers from the communities they serve. Building trust and rapport with the public is essential in maintaining law and order, and relying solely on cameras would erode that trust.

Additionally, let’s consider the issue of accountability. Who would be held responsible if a camera failed to capture a crime or if a wrongful arrest was made based on faulty footage? Would the blame fall on the technology itself, the manufacturer, or the agency implementing it? The lack of clear accountability raises serious concerns about due process and justice.

In conclusion, while technology can certainly complement and enhance police work, it cannot and should not replace the critical role that human officers play in maintaining public safety. Outsourcing police work to cameras may seem like a convenient solution, but it comes with a host of potential problems that could ultimately do more harm than good. So before we jump on the bandwagon of fully automated law enforcement, let’s carefully consider the implications and consequences of such a significant shift in our justice system.

Yes, you heard that right. Sodium-ion batteries. Now, I know what you’re thinking. Sodium? Isn’t that the stuff you put on your fries? Well, yes, but it’s also the key to potentially slashing the price of electric vehicles.

You see, sodium is a lot cheaper and more abundant than the materials used in traditional lithium-ion batteries. This means that sodium-ion batteries could potentially be a lot more affordable to produce, leading to lower costs for electric vehicle manufacturers. And as we all know, lower costs mean lower prices for us, the consumers. It’s simple economics, really.

But that’s not all. Sodium-ion batteries also have the potential to hold more energy than their lithium-ion counterparts. This means that electric vehicles equipped with sodium-ion batteries could have longer ranges and better performance, putting them on par with or even surpassing traditional gasoline-powered vehicles.

Now, I know what you’re thinking. “But Clarkson, why haven’t we heard more about sodium-ion batteries before?” Well, my dear readers, it’s all about timing. The technology is still in its early stages, but researchers and scientists are working tirelessly to bring sodium-ion batteries to the mainstream.

So, buckle up, because sodium-ion batteries could be the game-changer that the electric vehicle industry has been waiting for. Cheaper prices, longer ranges, and better performance – what more could you ask for in an electric vehicle?

So, next time you think about ditching your gas guzzler for an electric vehicle, keep sodium-ion batteries in mind. They might just be the key to a greener, more affordable future.

Now, I don’t know about you, but I find it utterly baffling that councils would fail to take advantage of such a golden opportunity to improve our roads. Potholes are a scourge on our highways, causing damage to vehicles and posing a serious safety hazard to drivers. So why on earth are councils not taking action to address this issue?

It’s not like the money isn’t there. The government has made it clear that they are willing to invest in fixing our roads, yet councils continue to drag their feet. It’s almost as if they don’t care about the well-being of their constituents or the state of our infrastructure.

Now, I’m no expert in road maintenance, but it doesn’t take a genius to figure out that fixing potholes should be a top priority for councils. It’s not just a matter of convenience – it’s a matter of safety. Drivers deserve to be able to travel on smooth, well-maintained roads without the fear of damaging their vehicles or getting into accidents.

So what’s the excuse, councils? Why are you so reluctant to spend the government’s Potholes Fund on fixing our roads? Are you too busy with other projects? Too lazy to get the job done? Or perhaps you simply don’t care about the well-being of your constituents?

Whatever the reason may be, it’s high time that councils start taking their responsibilities seriously and start using the Potholes Fund to its full potential. Our roads are in desperate need of repair, and it’s about time that councils start prioritizing the safety and well-being of their residents. The government has done its part – now it’s time for councils to step up and do theirs.